Sample Files, White Papers and Case Studies

Free Kicks: Cross or Shot
Presentation on Analysis of Free Kicks in Football made by Director of Analytics Dan Barnett at the OptaPro Forum.
Attacking Free Kicks - Cross or Shot upd[...]
Microsoft Power Point presentation [13.6 MB]
Example Dashboard for Football Analysis
Basic example of taking football statistics and reworking into a more user-friendly dashboard format.
Crystal Palace v Swansea Preview.pdf
Adobe Acrobat document [951.0 KB]

Article for At The Match Magazine where we talk about the potential uses for data within football both on and off the pitch.  Our article is on pages 14-15.

Q&A with Database Marketing Magazine
Q&A with Database Marketing Magazine talking about data and our new venture, Analysis Recruitment
Database Magazine - QA.pdf
Adobe Acrobat document [633.0 KB]
Article for Craft Business Magazine
Article for Craft Business magazine about using data to better manage your business. Key points in the article are applicable for all business sectors
Craft Business.pdf
Adobe Acrobat document [5.4 MB]
Twitter and Bookies
An analysis of the Twitter following and interaction of a number of leading betting related Twitter accounts
Analysis Marketing - Bookmaker Twitter P[...]
Adobe Acrobat document [558.9 KB]
Hospice Lottery Partnership Case Study
Case Study detailing work undertaken with the Hospice Lottery Partnership around Data Cleansing, Database Builds, Reporting, Mapping and Analysis.
HLP Case Study.pdf
Adobe Acrobat document [359.8 KB]
Mapping Your Customers
This guide looks at how you can add an extra dimension to your understanding of your customers by mapping where they are located and finding areas that have a similar profile to your best customers.
Get More From - Mapping Your Customers.p[...]
Adobe Acrobat document [837.5 KB]

Xcelsius is a tool that gives a level of interaction and presentation often lacking in Excel.


As Xcelsius output is a flash (.swf) file, it can be viewed in a web browser or embedded within Word/PowerPoint/Outlook to turn static reports interactive.


The examples below give a taste of what is possible with Xcelsius.

Example of Interactive Xcelsius Report of Sales by Channel Report
Company Summary Flash.swf
swf File [793.9 KB]
Scenario Planner for a Retention Department
Ability to enter a wide range of variables from Volumes to Retention rates and use of offers
Retention Scenario Planner.swf
swf File [593.5 KB]